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Week 23 Jun 01 – Jun 07, 2026

Prices Are Dropping — 33.8% of Products Trending Down

More products are getting cheaper than pricier this week. Meanwhile, 35.4% carry a sale tag but only 5.5% are genuinely worth buying based on real price history.

72,834
Products Analyzed
35.4%
"On Sale"
5.5%
Actually Worth It
33.8%
Prices Falling
50
Brands Tracked
Finding #1

The Discount Gap

35.4% of products carry a sale tag right now. But when we compare current prices against 30-day price history, only 5.5% are at a genuinely good price. The remaining 29.9% gap represents products where the listed discount doesn't reflect a real price drop.

"On Sale" vs Actually Worth Buying
% of all 72,834 active products
35.4%
Products labeled "on sale"
25,780 products
5.5%
Actually at a good price
4,004 products
B
Key Insight

The 29.9% gap between "on sale" and "actually worth buying" represents roughly 21,776 products that carry a sale tag but aren't at a historically good price based on their 30-day price history.

Finding #2

Price Verdict Breakdown

Every product on Bazenda gets a verdict based on 30 days of real price tracking, not retailer claims. Here's what each verdict means:

Buy Now — Current price is within 2% of its 30-day lowest price.
Good Deal — Current price is 10%+ below its 30-day average.
Fair Price — Price is at or near the 30-day average. Not a deal, but not overpriced.
Wait — Price is above the 30-day average. It may drop soon.
Overpriced — Price is significantly above the 30-day average.
Not Enough Data — Fewer than 2 price data points available. No verdict can be given yet.
Price Verdict Distribution
Based on price history analysis
5.5% WORTH BUYING
Buy Now4.5%3,304
Good Deal1.0%700
Fair Price3.1%2,259
Wait10.1%7,345
Overpriced7.5%5,461
Not Enough Data73.8%53,765
Finding #3

Brands Always "On Sale"

When a brand has most of its catalog permanently marked down, those "discounts" are effectively the normal price. Here are the brands with the highest ongoing sale rates.

Brands with Highest "On Sale" Rates
% of catalog currently discounted
H&M
10,162 products
87%
Theory
1,037 products
85%
Lee
1,204 products
70%
GAP
2,364 products
67%
American Eagle
7,429 products
66%
J.Crew
1,628 products
55%
Old Navy
1,504 products
52%
Cuts Clothing
72 products
47%
Vince
2,080 products
41%
Beyond Yoga
404 products
40%
American Giant
883 products
39%
Madewell
2,565 products
38%
Abercrombie & Fitch
5,143 products
32%
Allbirds
98 products
29%
Faherty
679 products
29%
AYR
196 products
28%
Outdoor Voices
141 products
27%
Rachel Comey
781 products
25%
Under Armour
2,951 products
25%
Rothy's
261 products
25%
Toteme
1,265 products
24%
Chubbies
128 products
17%
Alex Mill
813 products
15%
All American Clothing
71 products
13%
Nike
4,705 products
13%
Taylor Stitch
2,999 products
9%
YoungLA
720 products
7%
Reformation
1,750 products
4%
Zara
10,832 products
2%
Miu Miu
2,515 products
2%
Alaia
782 products
1%
Citizens of Humanity
1,074 products
0%
Still Here
205 products
0%
Agolde
483 products
0%
The Row
471 products
0%
James Perse
1,705 products
0%
Khaite
624 products
0%
Marine Layer
68 products
0%
Girlfriend Collective
42 products
0%
B
Key Insight

Brands with lower permanent sale rates tend to offer more genuine discounts when they do mark down prices. Brands above 40% are running a permanent markdown strategy — their "original price" is rarely the actual selling price.

Finding #4

Are Prices Going Up or Down?

We track every product's actual selling price over time and calculate whether it's trending up, down, or staying flat. Here's how the market is moving this week.

Price Trend Direction
Current trend across all tracked products
33.8%
57.1%
9.1%
Falling (33.8%)
Stable (57.1%)
Rising (9.1%)
$
Opportunity

More products are dropping in price (33.8%) than rising (9.1%). Waiting for a better price is more likely to pay off this week. The 57.1% with stable pricing haven't seen meaningful price changes recently.

Finding #5

Category Map: Price vs Discount Rate

Each category has its own pricing pattern. Some categories combine high prices with frequent markdowns, while others maintain more consistent pricing.

Avg Price vs % On Sale by Category
Bubble size = number of products in category
$0$396$792$1200+
30%15%0%
tops
denim
loungewear
outerwear
shoes
bottoms
swimwear
dresses
activewear
accessories
bags
lingerie
jewelry
knitwear
suits
clothing
home
formalwear
eyewear
beauty
jumpsuits
watches
B
Key Insight

Categories in the top-right (high price + high discount rate) are where retailers use the most aggressive markdown strategies. Categories in the bottom-left tend to have more straightforward pricing with fewer inflated "original" prices.

Finding #6

Brand Price Reality

We compare each brand's drop from peak price (highest recorded price) against the drop from 30-day average. Both metrics come from our own daily price tracking — not retailer-provided "original" prices.

Drop from Peak vs Drop from 30-Day Average
Brands with 5+ products with price history
H&M
From peak
28%
From avg
16%
Real Drop
American Eagle
From peak
35%
From avg
20%
Real Drop
GAP
From peak
39%
From avg
17%
Real Drop
Abercrombie & Fitch
From peak
28%
From avg
13%
Real Drop
J.Crew
From peak
24%
From avg
-4%
Peak Outlier
Old Navy
From peak
29%
From avg
5%
Real Drop
Theory
From peak
36%
From avg
14%
Real Drop
Nike
From peak
19%
From avg
0%
Peak Outlier
Madewell
From peak
32%
From avg
13%
Real Drop
Lee
From peak
26%
From avg
13%
Real Drop
Under Armour
From peak
12%
From avg
3%
Steady Decline
American Giant
From peak
40%
From avg
15%
Real Drop
Vince
From peak
48%
From avg
18%
Real Drop
Beyond Yoga
From peak
45%
From avg
13%
Real Drop
Reformation
From peak
14%
From avg
5%
Steady Decline
Toteme
From peak
40%
From avg
25%
Real Drop
Zara
From peak
40%
From avg
25%
Real Drop
Alex Mill
From peak
46%
From avg
28%
Real Drop
Taylor Stitch
From peak
43%
From avg
10%
Real Drop
YoungLA
From peak
25%
From avg
15%
Real Drop
AYR
From peak
35%
From avg
18%
Real Drop
Faherty
From peak
32%
From avg
4%
Real Drop
Cuts Clothing
From peak
29%
From avg
16%
Real Drop
Rothy's
From peak
16%
From avg
-4%
Peak Outlier
Rachel Comey
From peak
40%
From avg
25%
Real Drop
Alaia
From peak
0%
From avg
-6%
Stable Price
Allbirds
From peak
26%
From avg
4%
Real Drop
Chubbies
From peak
32%
From avg
15%
Real Drop
Outdoor Voices
From peak
40%
From avg
25%
Real Drop
B
Key Insight

"Real Drop" brands show genuine price decreases backed by 30-day history. "Peak Outlier" brands look heavily discounted from their peak, but their current price is close to their 30-day average — the peak was a temporary spike, not the normal price.

This Week's Takeaways

What This Means for You

29.9%
The discount gap
21,776 products carry a "sale" tag but aren't at a historically low price based on 30-day tracking.
33.8%
Prices trending down
33.8% of tracked products are currently declining in price, based on real selling price changes over time.
87%
H&M's sale rate
87% of H&M's catalog is marked down right now — suggesting these "discounts" are effectively their regular prices.
How We Calculate This
Data Source

We track the actual selling price of every product daily. Verdicts and trends are based on this real price data — not retailer-stated discounts.

Time Window

All price verdicts use a rolling 30-day window. Trends reflect the direction of recent price changes within that period.

Minimum Data

A product needs at least 2 recorded price points to receive a verdict. Products with fewer data points are labeled "Not Enough Data."

Snapshot Date

This report reflects data as of June 07, 2026. Products added or delisted after this date are not included.

Check any product yourself.

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