Privacy Policy

Last Updated: January 10, 2026

Welcome to Bazenda ("we," "our," or "us"). We are committed to protecting your privacy and ensuring you have a positive experience when using our mobile application and services. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use the Bazenda mobile application (the "App").

Please read this Privacy Policy carefully. By using the App, you consent to the practices described in this policy. If you do not agree with the terms of this Privacy Policy, please do not access or use the App.

1. Information We Collect

1.1 Information You Provide Directly

• Account Information: When you create an account, we may collect your email address, username, and profile preferences.
• Profile Data: Gender preference, style preferences, favorite brands, and size information you choose to provide.
• User Content: Photos you upload for visual search functionality.
• Communications: Information you provide when contacting our support team.

1.2 Information Collected Automatically

• Device Information: Device type, operating system, unique device identifiers, and mobile network information.
• Usage Data: Products viewed, search queries, interaction patterns, features used, and time spent in the App.
• Log Data: Access times, pages viewed, app crashes, and other system activity.

1.3 Information from Third Parties

• Analytics Providers: We receive analytics data from services that help us understand App usage.
• Retail Partners: Product availability and pricing information from our retail partners.

2. How We Use Your Information

We use the information we collect to:

• Provide Services: Operate the App, including visual search, price tracking, and personalized recommendations.
• Personalization: Learn your style preferences to provide tailored product suggestions and a customized experience.
• AI-Powered Features: Use machine learning to analyze fashion items, identify similar products, and predict style matches.
• Price Alerts: Notify you when products you're interested in have price changes.
• Improve Services: Analyze usage patterns to enhance App functionality and user experience.
• Communications: Send service-related notifications, updates, and promotional messages (with your consent).
• Security: Detect, prevent, and address technical issues, fraud, and abuse.
• Legal Compliance: Comply with applicable laws and regulations.

3. How We Share Your Information

We may share your information in the following circumstances:

• Service Providers: Third-party vendors who perform services on our behalf (hosting, analytics, customer support).
• Retail Partners: When you click through to purchase a product, the retailer will receive necessary transaction information.
• Business Transfers: In connection with a merger, acquisition, or sale of assets.
• Legal Requirements: When required by law, legal process, or to protect our rights and safety.
• With Your Consent: When you have given us explicit permission to share your information.

4. Data Retention

We retain your information for as long as your account is active or as needed to provide you services. We will retain and use your information as necessary to:

• Comply with our legal obligations
• Resolve disputes
• Enforce our agreements
• Maintain security and prevent fraud

You may request deletion of your account and associated data at any time by contacting us.

5. Your Privacy Rights

5.1 All Users

Regardless of your location, you have the right to:

• Access your personal information
• Correct inaccurate data
• Delete your account and data
• Opt-out of marketing communications
• Disable push notifications through device settings

5.2 California Residents (CCPA/CPRA Rights)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

• Right to Know: Request information about the categories and specific pieces of personal information we have collected about you.
• Right to Delete: Request deletion of your personal information, subject to certain exceptions.
• Right to Correct: Request correction of inaccurate personal information.
• Right to Opt-Out: Opt-out of the sale or sharing of your personal information (note: we do not sell personal information).
• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.
• Right to Limit Use: Limit the use of sensitive personal information.

To exercise these rights, please contact us using the information provided below. We will respond to verified requests within 45 days.

5.3 Categories of Information (California Disclosure)

In the past 12 months, we have collected the following categories of personal information:

• Identifiers (email address, device ID)
• Commercial information (products viewed, purchase history through affiliate links)
• Internet activity (browsing history within App, search queries)
• Inferences (style preferences, product recommendations)

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

• Encryption of data in transit (TLS/SSL)
• Encryption of sensitive data at rest
• Regular security assessments
• Access controls and authentication
• Secure cloud infrastructure

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

7. Children's Privacy

The App is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13 without parental consent, we will delete that information promptly.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

8. Third-Party Links and Services

The App may contain links to third-party websites and services, including retail partners. We are not responsible for the privacy practices of these third parties. We encourage you to read the privacy policies of any third-party services you visit.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence, including the United States. These countries may have different data protection laws. By using the App, you consent to such transfers.

10. Push Notifications

With your consent, we may send push notifications about:

• Price drops on items you're tracking
• New arrivals matching your style
• Personalized deals and recommendations

You can disable push notifications at any time through your device settings.

11. Analytics and Tracking

We use analytics services to understand how users interact with the App. These services may collect information about your use of the App and other apps/websites. You may opt-out of certain analytics tracking through your device settings.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by:

• Posting the new Privacy Policy in the App
• Updating the "Last Updated" date
• Sending you a notification (for significant changes)

Your continued use of the App after any changes constitutes acceptance of the updated Privacy Policy.

13. Do Not Track Signals

Some browsers have a "Do Not Track" feature that signals to websites that you do not want your online activity tracked. The App does not currently respond to Do Not Track signals.

14. Contact Us

For California residents: To exercise your CCPA/CPRA rights, you may also submit a request through our App settings or email us at [email protected] with the subject line "California Privacy Request."