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Week 22 May 25 – May 31, 2026

Prices Are Dropping — 30.5% of Products Trending Down

More products are getting cheaper than pricier this week. Meanwhile, 31.9% carry a sale tag but only 5.3% are genuinely worth buying based on real price history.

83,264
Products Analyzed
31.9%
"On Sale"
5.3%
Actually Worth It
30.5%
Prices Falling
50
Brands Tracked
Finding #1

The Discount Gap

31.9% of products carry a sale tag right now. But when we compare current prices against 30-day price history, only 5.3% are at a genuinely good price. The remaining 26.6% gap represents products where the listed discount doesn't reflect a real price drop.

"On Sale" vs Actually Worth Buying
% of all 83,264 active products
31.9%
Products labeled "on sale"
26,579 products
5.3%
Actually at a good price
4,398 products
B
Key Insight

The 26.6% gap between "on sale" and "actually worth buying" represents roughly 22,181 products that carry a sale tag but aren't at a historically good price based on their 30-day price history.

Finding #2

Price Verdict Breakdown

Every product on Bazenda gets a verdict based on 30 days of real price tracking, not retailer claims. Here's what each verdict means:

Buy Now — Current price is within 2% of its 30-day lowest price.
Good Deal — Current price is 10%+ below its 30-day average.
Fair Price — Price is at or near the 30-day average. Not a deal, but not overpriced.
Wait — Price is above the 30-day average. It may drop soon.
Overpriced — Price is significantly above the 30-day average.
Not Enough Data — Fewer than 2 price data points available. No verdict can be given yet.
Price Verdict Distribution
Based on price history analysis
5.3% WORTH BUYING
Buy Now4.3%3,565
Good Deal1.0%833
Fair Price3.1%2,549
Wait10.4%8,624
Overpriced7.3%6,045
Not Enough Data74.0%61,648
Finding #3

Brands Always "On Sale"

When a brand has most of its catalog permanently marked down, those "discounts" are effectively the normal price. Here are the brands with the highest ongoing sale rates.

Brands with Highest "On Sale" Rates
% of catalog currently discounted
Theory
1,087 products
85%
Lee
1,215 products
70%
GAP
1,877 products
67%
H&M
12,361 products
66%
American Eagle
9,157 products
61%
Old Navy
1,578 products
53%
J.Crew
1,690 products
52%
Cuts Clothing
77 products
47%
Vince
2,172 products
42%
American Giant
931 products
39%
Beyond Yoga
520 products
37%
Madewell
2,784 products
36%
Allbirds
129 products
32%
Abercrombie & Fitch
5,372 products
32%
Faherty
723 products
28%
AYR
198 products
27%
Under Armour
3,350 products
27%
Wrangler
1,944 products
25%
Rothy's
266 products
25%
Rachel Comey
781 products
25%
Toteme
1,274 products
24%
Outdoor Voices
158 products
24%
Alex Mill
817 products
15%
Chubbies
147 products
15%
Nike
5,254 products
13%
Taylor Stitch
2,999 products
9%
YoungLA
721 products
7%
All American Clothing
295 products
7%
Reformation
1,766 products
4%
Miu Miu
2,623 products
2%
Zara
12,661 products
2%
Alaia
805 products
1%
Marine Layer
68 products
0%
Citizens of Humanity
1,117 products
0%
Girlfriend Collective
42 products
0%
Agolde
650 products
0%
Still Here
205 products
0%
James Perse
1,705 products
0%
The Row
1,007 products
0%
Khaite
738 products
0%
B
Key Insight

Brands with lower permanent sale rates tend to offer more genuine discounts when they do mark down prices. Brands above 40% are running a permanent markdown strategy — their "original price" is rarely the actual selling price.

Finding #4

Are Prices Going Up or Down?

We track every product's actual selling price over time and calculate whether it's trending up, down, or staying flat. Here's how the market is moving this week.

Price Trend Direction
Current trend across all tracked products
30.5%
58.5%
11.0%
Falling (30.5%)
Stable (58.5%)
Rising (11.0%)
$
Opportunity

More products are dropping in price (30.5%) than rising (11.0%). Waiting for a better price is more likely to pay off this week. The 58.5% with stable pricing haven't seen meaningful price changes recently.

Finding #5

Category Map: Price vs Discount Rate

Each category has its own pricing pattern. Some categories combine high prices with frequent markdowns, while others maintain more consistent pricing.

Avg Price vs % On Sale by Category
Bubble size = number of products in category
$0$363$726$1100+
30%15%0%
denim
tops
loungewear
outerwear
shoes
bottoms
swimwear
dresses
activewear
bags
accessories
lingerie
jewelry
knitwear
suits
clothing
home
eyewear
formalwear
beauty
jumpsuits
watches
B
Key Insight

Categories in the top-right (high price + high discount rate) are where retailers use the most aggressive markdown strategies. Categories in the bottom-left tend to have more straightforward pricing with fewer inflated "original" prices.

Finding #6

Brand Price Reality

We compare each brand's drop from peak price (highest recorded price) against the drop from 30-day average. Both metrics come from our own daily price tracking — not retailer-provided "original" prices.

Drop from Peak vs Drop from 30-Day Average
Brands with 5+ products with price history
H&M
From peak
27%
From avg
16%
Real Drop
American Eagle
From peak
34%
From avg
19%
Real Drop
Abercrombie & Fitch
From peak
27%
From avg
14%
Real Drop
GAP
From peak
39%
From avg
18%
Real Drop
Old Navy
From peak
30%
From avg
6%
Real Drop
J.Crew
From peak
28%
From avg
-4%
Peak Outlier
Theory
From peak
36%
From avg
15%
Real Drop
Nike
From peak
18%
From avg
1%
Peak Outlier
Madewell
From peak
33%
From avg
14%
Real Drop
Lee
From peak
26%
From avg
13%
Real Drop
Under Armour
From peak
13%
From avg
3%
Steady Decline
Wrangler
From peak
36%
From avg
20%
Real Drop
American Giant
From peak
38%
From avg
16%
Real Drop
Beyond Yoga
From peak
44%
From avg
15%
Real Drop
Vince
From peak
46%
From avg
18%
Real Drop
Zara
From peak
38%
From avg
24%
Real Drop
Reformation
From peak
14%
From avg
5%
Steady Decline
Faherty
From peak
29%
From avg
7%
Real Drop
Toteme
From peak
40%
From avg
25%
Real Drop
Taylor Stitch
From peak
41%
From avg
11%
Real Drop
Alex Mill
From peak
46%
From avg
28%
Real Drop
YoungLA
From peak
25%
From avg
15%
Real Drop
AYR
From peak
35%
From avg
18%
Real Drop
Rothy's
From peak
19%
From avg
0%
Peak Outlier
Cuts Clothing
From peak
30%
From avg
16%
Real Drop
Alaia
From peak
1%
From avg
-5%
Stable Price
Rachel Comey
From peak
40%
From avg
25%
Real Drop
Allbirds
From peak
26%
From avg
5%
Real Drop
All American Clothing
From peak
36%
From avg
10%
Real Drop
Miu Miu
From peak
3%
From avg
-1%
Stable Price
Chubbies
From peak
34%
From avg
17%
Real Drop
Outdoor Voices
From peak
40%
From avg
25%
Real Drop
B
Key Insight

"Real Drop" brands show genuine price decreases backed by 30-day history. "Peak Outlier" brands look heavily discounted from their peak, but their current price is close to their 30-day average — the peak was a temporary spike, not the normal price.

This Week's Takeaways

What This Means for You

26.6%
The discount gap
22,181 products carry a "sale" tag but aren't at a historically low price based on 30-day tracking.
30.5%
Prices trending down
30.5% of tracked products are currently declining in price, based on real selling price changes over time.
85%
Theory's sale rate
85% of Theory's catalog is marked down right now — suggesting these "discounts" are effectively their regular prices.
How We Calculate This
Data Source

We track the actual selling price of every product daily. Verdicts and trends are based on this real price data — not retailer-stated discounts.

Time Window

All price verdicts use a rolling 30-day window. Trends reflect the direction of recent price changes within that period.

Minimum Data

A product needs at least 2 recorded price points to receive a verdict. Products with fewer data points are labeled "Not Enough Data."

Snapshot Date

This report reflects data as of May 31, 2026. Products added or delisted after this date are not included.

Check any product yourself.

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