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Week 13 Mar 23 – Mar 29, 2026

The Sale Tag Gap: 22.4% "On Sale" vs 14.0% Worth Buying

22.4% of products have a sale tag right now. Only 14.0% are at a genuinely good price based on their 30-day price history. We break down the gap across 82,931+ products.

82,931
Products Analyzed
22.4%
"On Sale"
14.0%
Actually Worth It
19.3%
Prices Falling
48
Brands Tracked
Finding #1

The Discount Gap

22.4% of products carry a sale tag right now. But when we compare current prices against 30-day price history, only 14.0% are at a genuinely good price. The remaining 8.4% gap represents products where the listed discount doesn't reflect a real price drop.

"On Sale" vs Actually Worth Buying
% of all 82,931 active products
22.4%
Products labeled "on sale"
18,613 products
14.0%
Actually at a good price
11,638 products
B
Key Insight

The 8.4% gap between "on sale" and "actually worth buying" represents roughly 6,975 products that carry a sale tag but aren't at a historically good price based on their 30-day price history.

Finding #2

Price Verdict Breakdown

Every product on Bazenda gets a verdict based on 30 days of real price tracking, not retailer claims. Here's what each verdict means:

Buy Now — Current price is within 2% of its 30-day lowest price.
Good Deal — Current price is 10%+ below its 30-day average.
Fair Price — Price is at or near the 30-day average. Not a deal, but not overpriced.
Wait — Price is above the 30-day average. It may drop soon.
Overpriced — Price is significantly above the 30-day average.
Not Enough Data — Fewer than 2 price data points available. No verdict can be given yet.
Price Verdict Distribution
Based on price history analysis
14.0% WORTH BUYING
Buy Now11.0%9,115
Good Deal3.0%2,523
Fair Price10.0%8,315
Wait0.5%410
Overpriced5.2%4,311
Not Enough Data70.2%58,257
Finding #3

Brands Always "On Sale"

When a brand has most of its catalog permanently marked down, those "discounts" are effectively the normal price. Here are the brands with the highest ongoing sale rates.

Brands with Highest "On Sale" Rates
% of catalog currently discounted
Tommy Hilfiger
2,230 products
88%
Calvin Klein
2,936 products
78%
Old Navy
1,589 products
62%
Lee
1,268 products
59%
Theory
995 products
49%
Cuts Clothing
69 products
46%
GAP
2,984 products
43%
J.Crew
4,002 products
42%
Allbirds
75 products
39%
American Eagle
10,048 products
38%
Beyond Yoga
417 products
34%
Faherty
607 products
30%
Madewell
2,614 products
28%
Under Armour
3,308 products
27%
Vince
2,025 products
26%
American Giant
874 products
25%
Rothy's
250 products
22%
AYR
196 products
18%
EILEEN FISHER
1,800 products
17%
Everlane
3,425 products
17%
Nike
6,311 products
12%
Wrangler
1,396 products
11%
Chubbies
168 products
10%
Girlfriend Collective
69 products
9%
All American Clothing
311 products
8%
Abercrombie & Fitch
2,946 products
7%
Taylor Stitch
2,908 products
7%
Zara
6,559 products
3%
Banana Republic
788 products
3%
Miu Miu
2,720 products
2%
Alex Mill
567 products
2%
Reformation
1,585 products
1%
Alaia
766 products
0%
Toteme
988 products
0%
YoungLA
732 products
0%
Still Here
168 products
0%
Citizens of Humanity
1,089 products
0%
H&M
6,464 products
0%
Outdoor Voices
119 products
0%
Marine Layer
69 products
0%
Agolde
665 products
0%
James Perse
1,487 products
0%
Rachel Comey
606 products
0%
Khaite
804 products
0%
The Row
934 products
0%
B
Key Insight

Brands with lower permanent sale rates tend to offer more genuine discounts when they do mark down prices. Brands above 40% are running a permanent markdown strategy — their "original price" is rarely the actual selling price.

Finding #4

Are Prices Going Up or Down?

We track every product's actual selling price over time and calculate whether it's trending up, down, or staying flat. Here's how the market is moving this week.

Price Trend Direction
Current trend across all tracked products
19.3%
70.0%
10.7%
Falling (19.3%)
Stable (70.0%)
Rising (10.7%)
$
Opportunity

More products are dropping in price (19.3%) than rising (10.7%). Waiting for a better price is more likely to pay off this week. The 70.0% with stable pricing haven't seen meaningful price changes recently.

Finding #5

Category Map: Price vs Discount Rate

Each category has its own pricing pattern. Some categories combine high prices with frequent markdowns, while others maintain more consistent pricing.

Avg Price vs % On Sale by Category
Bubble size = number of products in category
$0$363$726$1100+
30%15%0%
tops
bottoms
outerwear
shoes
denim
accessories
dresses
bags
lingerie
swimwear
activewear
clothing
jewelry
loungewear
knitwear
jumpsuits
home
eyewear
beauty
suits
watches
B
Key Insight

Categories in the top-right (high price + high discount rate) are where retailers use the most aggressive markdown strategies. Categories in the bottom-left tend to have more straightforward pricing with fewer inflated "original" prices.

Finding #6

Brand Price Reality

We compare each brand's drop from peak price (highest recorded price) against the drop from 30-day average. Both metrics come from our own daily price tracking — not retailer-provided "original" prices.

Drop from Peak vs Drop from 30-Day Average
Brands with 5+ products with price history
American Eagle
From peak
21%
From avg
5%
Real Drop
Calvin Klein
From peak
36%
From avg
17%
Real Drop
Tommy Hilfiger
From peak
28%
From avg
13%
Real Drop
Everlane
From peak
10%
From avg
-3%
Stable Price
J.Crew
From peak
38%
From avg
18%
Real Drop
GAP
From peak
32%
From avg
16%
Real Drop
Old Navy
From peak
28%
From avg
16%
Real Drop
Under Armour
From peak
10%
From avg
4%
Steady Decline
Nike
From peak
11%
From avg
3%
Steady Decline
Madewell
From peak
26%
From avg
14%
Real Drop
Lee
From peak
23%
From avg
15%
Real Drop
Vince
From peak
30%
From avg
17%
Real Drop
Theory
From peak
37%
From avg
22%
Real Drop
EILEEN FISHER
From peak
22%
From avg
-1%
Peak Outlier
Abercrombie & Fitch
From peak
23%
From avg
11%
Real Drop
American Giant
From peak
23%
From avg
13%
Real Drop
Taylor Stitch
From peak
29%
From avg
16%
Real Drop
Zara
From peak
36%
From avg
22%
Real Drop
Faherty
From peak
30%
From avg
15%
Real Drop
Beyond Yoga
From peak
26%
From avg
15%
Real Drop
Rothy's
From peak
18%
From avg
8%
Real Drop
Miu Miu
From peak
5%
From avg
3%
Stable Price
Allbirds
From peak
27%
From avg
11%
Real Drop
Cuts Clothing
From peak
24%
From avg
8%
Real Drop
Wrangler
From peak
32%
From avg
12%
Real Drop
AYR
From peak
25%
From avg
15%
Real Drop
All American Clothing
From peak
38%
From avg
24%
Real Drop
Banana Republic
From peak
26%
From avg
14%
Real Drop
Chubbies
From peak
22%
From avg
11%
Real Drop
Reformation
From peak
16%
From avg
7%
Real Drop
Alex Mill
From peak
16%
From avg
3%
Peak Outlier
Girlfriend Collective
From peak
70%
From avg
54%
Real Drop
B
Key Insight

"Real Drop" brands show genuine price decreases backed by 30-day history. "Peak Outlier" brands look heavily discounted from their peak, but their current price is close to their 30-day average — the peak was a temporary spike, not the normal price.

This Week's Takeaways

What This Means for You

8.4%
The discount gap
6,975 products carry a "sale" tag but aren't at a historically low price based on 30-day tracking.
19.3%
Prices trending down
19.3% of tracked products are currently declining in price, based on real selling price changes over time.
88%
Tommy Hilfiger's sale rate
88% of Tommy Hilfiger's catalog is marked down right now — suggesting these "discounts" are effectively their regular prices.
How We Calculate This
Data Source

We track the actual selling price of every product daily. Verdicts and trends are based on this real price data — not retailer-stated discounts.

Time Window

All price verdicts use a rolling 30-day window. Trends reflect the direction of recent price changes within that period.

Minimum Data

A product needs at least 2 recorded price points to receive a verdict. Products with fewer data points are labeled "Not Enough Data."

Snapshot Date

This report reflects data as of March 29, 2026. Products added or delisted after this date are not included.

Check any product yourself.

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