Side-by-side comparison based on 3,401 products tracked by Bazenda. Updated daily.
Head-to-Head
Key metrics compared side by side. All data is from real products tracked on Bazenda.
GAP is more budget-friendly with an average price of $40 vs Theory's $177. Theory runs sales more often: 82% of their products are currently discounted compared to GAP's 59%. When Theory does discount, it tends to be bigger, averaging 32% off.
Category Breakdown
Average prices by product category. The lower price is highlighted in green.
| Category | GAP Products | GAP Avg | Theory Products | Theory Avg |
|---|---|---|---|---|
| denim | 563 | $39 | 47 | $150 |
| tops | 419 | $32 | 517 | $134 |
| loungewear | 370 | $33 | 34 | $123 |
| bottoms | 135 | $40 | 151 | $179 |
| dresses | 132 | $54 | 33 | $313 |
| outerwear | 125 | $77 | 170 | $301 |
| swimwear | 87 | $34 | 8 | $119 |
| shoes | 80 | $47 | — | — |
| accessories | 78 | $21 | — | — |
| lingerie | 77 | $22 | — | — |
Price Distribution
How products are spread across price ranges. Shows where each brand concentrates.
GAP
Theory
Best Deals Right Now
Top discounted products from each brand, sorted by discount percentage.
Explore Both Brands
Browse all products and track prices with Bazenda.