Side-by-side comparison based on 1,920 products tracked by Bazenda. Updated daily.
Head-to-Head
Key metrics compared side by side. All data is from real products tracked on Bazenda.
American Giant is more budget-friendly with an average price of $74 vs Theory's $177. Theory runs sales more often: 82% of their products are currently discounted compared to American Giant's 38%. When American Giant does discount, it tends to be bigger, averaging 34% off.
Category Breakdown
Average prices by product category. The lower price is highlighted in green.
| Category | American Giant Products | American Giant Avg | Theory Products | Theory Avg |
|---|---|---|---|---|
| tops | 371 | $55 | 517 | $134 |
| loungewear | 294 | $88 | 34 | $123 |
| denim | 65 | $81 | 47 | $150 |
| bottoms | 56 | $63 | 151 | $179 |
| outerwear | 52 | $135 | 170 | $301 |
| dresses | 33 | $84 | 33 | $313 |
| activewear | 7 | $47 | — | — |
| swimwear | 4 | $60 | 8 | $119 |
| shoes | 1 | $56 | — | — |
| knitwear | — | — | 49 | $165 |
Price Distribution
How products are spread across price ranges. Shows where each brand concentrates.
American Giant
Theory
Best Deals Right Now
Top discounted products from each brand, sorted by discount percentage.
Explore Both Brands
Browse all products and track prices with Bazenda.